Online

From Hyphen Media Kit

Hyphen Magazine, the online edition, is an interactive website that combines articles from the print version with blog updates, which fill in the time slots between each publication. With social media on the rage, Hyphen also has a Facebook page and a Twitter account, which feeds on the homepage.

1) Style and Form
Revamped about a year ago, the website mirrors the print in being clean, easy on the eyes, and simple to navigate. A banner at the top filters through photos from covered articles. The home page is divided into sections: blog posts at the top, featured articles from the magazine towards the bottom, on the right: the current issue preview, email updates sign up, a digital viewing of the previous issue, tweets, upcoming events, most popular reads, Facebook, and recent activity. From visiting the home page, it is easy to navigate through the pages and read on Hyphen’s history, subscribe, and research local events in the Bay Area that might be of further interest. It might be slightly difficult to browse through both magazine articles as well as blog entries if searching for something specifically pertaining to either the magazine or the blog because the search engine goes through all relative results on the site.

The website is divided up into sections along its navigation bar right beneath the banner: ‘About’, ‘Magazine’, ‘Blog’, ‘Subscribe’, ‘Events’, ‘Store’, and ‘Get Involved and Donate.’

2) Content
Thanks to the expansive digital space online, Hyphen can upload more information, more posts, and invite more viewers to comment with their own opinions. As stated above, there are several sections, which I will go through one by one.

A) About
‘About’ delves into the story of Hyphen, the crew (which consists of the editorial team, creative, business, marketing, tech, blog, as well as the board of directors), specifications and rules for advertising, the different cities and respective bookstores that hold the magazine, and a useful contact page for getting in touch with Hyphen.

B) Magazine
‘Magazine’ features all the latest articles from the most recent issue and then backtracking to older issues. The catch is that not the entire article is posted, a way to persuade new readers to subscribe. Ever since the changes in website design, accompanying photos to each article only consistently show up to Issue 19 and scattered throughout for issues before 19. Originally from the magazine, Interrogasian is also a part of this section: allowing the curious to ask away on questions involving habits, customs, quirks, or commonly mistaken stereotypes that make up the Asian lifestyle. For example, the most recent ones from Issue 20 include: “Why do Asians pose with the peace sign”, “what does ‘Turning Japanese’ mean”, and “why do the Chinese spit so much?” In return, Interrogasian will attempt to answer these questions and clear up myths and falsities.

C) Blog
The ‘blog’ is the most interactive part of the website. The blog team regularly posts relative, interesting news, sometimes film, music, book reviews, sports, local events, and more. Here in this space, Hyphen bloggers can react to current events and report on them immediately, resulting in a range of diverse coverage.

There are also blogger columns such as “Hyphen TV”, keeping track of Asian American representation (not just people but also in mainstream television programs and reality shows such as Iron Chef, Glee, and the list goes on. The “Hyphenite’s Social Calendar” covers national and local events that are devoted to a variety of film screenings, the arts, and social and political causes, all in relative interest to the Asian American crowd. “Ask a Model Minority Asian Suicide” is a conscious effort of helping those who are suffering or know people who are suffering from the suicidal tendencies and even psychological consequences of being a model minority, whether that is familial, academic, or social/external pressure. The most recent column (which so far has no title) follows political activism and mainstream media, starting off by looking at the differences between comedy and caricature on NBC’s freshman series Outsourced.

Viewers can also promptly comment and respond to articles, expressing their own views and opinions. On the first post for “Ask a Model Minority Asian Suicide”, there were numerous comments, thanking the creator of the column for starting this thread and looking forward to establishing more dialogue on this subject. Some even summarized their own experiences and provided their own knowledge on the topic. One commenter replied that in an Asian American psychology class, the professor stated that there was close to zero research on suicide within the Filipino community.

Right now, there are 199 pages of blog posts, starting with the premiere of the blog on October 9, 2004. On the right helps categorize all the different posts with tags. This helps readers find articles or search for relative writings in a similar subject field.

For the magazine, I looked at four different but overlapping categories; for the blog, I will look at the most recent blog posts for the past two weeks of November 13th to the 25th:

    November 15th: Ask a Model Minority Asian Suicide – “Too Asian?”; Steve Li’s Deportation Delayed
    November 16th: On Screen and On Scene – Hollywood, meet China
    November 17th: Hyphenite’s Social Calendar posts Free Range, Yellow Rage
    November 18th: Manny Pacquiao – Our Hero, Ourselves
    November 19th: Behind the Scenes of Far East Movement’s Hyphen Cover Shoot, Elections Round Up – Asian-Spotting Edition, Free Harry Potter Goodies, Review on Harry Potter and the Deathly Hallows: Part 1
    November 22nd: Outsourced: A Quarterly Report, Aasif Mandvi Dishes out Today’s Special
    November 23rd: Fear of Flying in Age of TSA Pat Down, Hyphen TV – Roundup
    November 24th: A New Chapter for Asian American Heritage in the NBA, Hyphenite’s Social Calendar posts Laughing with my Mouth Wide Open
    November 25th: Blast to the Past – Rohwer Relocation Center, Thanksgiving 1942

In two weeks, there are reports on mainstream media, critical reflection on television programs, historical blast to the past, sports, and more.  Like the print, these articles vary from each other quite a lot but unlike the magazine, viewers can immediately leave their comments in response to what they have read.

D) Subscribe
Hyphen offers two subscription plans: 4 issues for $18 or 8 issues for $34. An individual magazine sold in a bookstore or at a stand is $4.95.

E) Store
In the online store, one can purchase apparel, drink ware, or order old issues. Depending on how old an issue is, price ranges from $5 for the recent ones to $15 for issues 1-8.

T-shirt and mug for sale at Hyphen Store

F) Get Involved and Donate
‘Get Involved’ and ‘Donate’ are two tabs but go to the same pages. Hyphen offers something called the “Overachievers Club,” a playful name to describe what they do as a group of volunteer workers, borrowing office space, and all donations go towards the production of the magazine as well as events promoting the magazine. The Overachievers Club offers gifts for different levels of donation. Donations are accumulative so donors can climb the hierarchy and receive thankful gifts on behalf of Hyphen. Also included is a wish list of simple things such as stamps and staples to $50,000 for a full time editor or publisher.

Under ‘Joining the Staff,’ listed are available college internships as well as positions that are open for people to apply. Hyphen also includes a whole page of community links to other organizations and places that devote themselves to Asian American causes or showcase local and national Asian American arts and film. As examples: Ma-Yi Theatre Company in New York showcases Asian American playwrights, Manilatown Heritage Foundation in San Francisco that promotes social and economic justice for Filipino Americans, Gay Asian Pacific Alliance that encourages gay Asians and Pacific Islanders to participate in the arts.

3) Distribution and Means of Participation
From the statistics gathered, the large number of visitors would be the young Asian American adult population from urban centers but because it is a public website, there are most likely all sorts of viewers from around the world. As long as they have access to Internet, it is not impossible to take advantage of the resources made available.

Underneath the ‘Submissions’ section (part of ‘Get Involved’), Hyphen lists the guidelines to submitting work to be featured in their magazine. Writers who would like to contribute to one of the categories (Features, Food, Film, Lazy Susan, Music, Profiles, Redux, and Recipe) can send in their pieces. Hyphen has limited resources but can offer a small sum of compensation to feature-length stories that follow the theme of the issue (but only for the features department). Hyphen looks for engaging topics that spark dialogue, provoke thought, and enrich the readership’s learning experience. They also ask writers to “keep in mind that Hyphen readers range in age from early 20s to mid-30s, but they share an intellectual curiosity that was fused and fueled by their experiences as Asian Americans. This restless curiosity fundamentally shapes [their] consideration of articles.”

“We’re seeking fresh voices and courageous perspectives, stories and personal essays that explore new psychic landscapes, driven by language, humor, character and extraordinary details about the Asian American experience.” – Source

Creative writers can send a piece of fiction or personal narrative that is not only about identity but incorporates themes of identity within the writing. Hyphen continuously seeks after works of writers who can bend traditional conventions and adopt unique, exciting ways of delivering a story.

Photographers and illustrators also have the opportunity to contribute to the Hyphen scene by proposing eye-catching, brilliant accompanying pieces to articles and submitting their portfolio.

General Guidelines:
1) Do not send ideas about people and events in Asia. We cover Asian America, not Asia.
2) Absolutely no reprints, though substantially revised or expanded stories will be considered. This means don’t send us something that has already been published elsewhere.
3) Do not pitch us a story about a conference. There is nothing more boring than a story about a conference.
4) Don’t send us anything that uses the phrase “East meets West.” Just don’t.
Source

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